Africa’s Coffee Story, Reimagined

Jacobs Coffee is marking Africa Day throughout May with a bold new addition to its premium range.

The brand has unveiled Jacobs Origins Kenya & Uganda Beans, an origin-led blend inspired by two of Africa’s most celebrated coffee-producing nations. It is a launch that honours heritage, craftsmanship and the continent’s powerful influence on global coffee culture.

This premium release brings together two distinct coffee traditions. The result is a layered, flavour-rich cup designed for modern coffee lovers who appreciate quality and provenance.

Celebrating Africa’s Coffee Legacy

Africa produces around 12% of the world’s coffee. Countries like Kenya and Uganda have shaped global coffee excellence for generations.

This latest launch shines a spotlight on that legacy while tapping into growing consumer demand for authenticity and traceability.

Today’s coffee drinkers want more than caffeine. They want connection. They want to know where their coffee comes from, how it was crafted and what makes it special.

According to Domaine Rautenbach, Senior Brand Manager at Jacobs, this shift is reshaping premium coffee culture.

“Consumers are increasingly looking for coffee that tells a story – where it comes from, how it is crafted, and what makes it unique. Jacobs Origins Kenya & Uganda Beans speaks directly to that shift by bringing together two iconic African origins to create a premium coffee experience rooted in flavour, quality and authenticity.”

A Bold Cup for Refined Palates

With an intensity rating of 8/10, Jacobs Origins Kenya & Uganda Beans delivers a strong, flavour-forward experience. It is crafted for those who enjoy depth and richness in every sip.

Enjoy it black for a full-bodied finish, or pair it with milk-based recipes for a smoother, indulgent profile. The beans are specially suited for fully automatic coffee machines, ensuring consistent extraction and café-quality results from home.

The Rise of Premium Coffee at Home

Luxury coffee moments are no longer reserved for cafés. Consumers are increasingly investing in elevated at-home rituals, recreating barista-quality experiences in their own kitchens.

Jacobs’ latest release speaks directly to this trend, blending premium sourcing with convenience and sophistication.

More Than Coffee, A Celebration of Culture

This launch is more than a product release. It is Jacobs’ continued commitment to celebrating origin, culture and craftsmanship through its premium portfolio.

Timed with Africa Day, Jacobs Origins Kenya & Uganda Beans invites coffee lovers to experience the richness, diversity and expertise of Africa – one exceptional cup at a time.