Relationship with pre-owned luxury watch powerhouse WatchBox grants Topwatch access to global inventory and financing for substantial expansion...

Topwatch, South Africa’s pre-owned luxury watch specialist, today announced a strategic partnership with  WatchBox, the global e-commerce platform for the buying, selling, and trading of preowned luxury watches. Founded in 2017 by watch industry heavyweights Danny Govberg and Liam Wee Tay, and investor-entrepreneur Justin Reis, WatchBox builds upon a proven a profitable model for the pre-owned space, with an established presence in the United States, Hong Kong, and Switzerland. As of today, Topwatch is now “Powered by WatchBox,” and offers an expanded selection of inventory while leveraging the global WatchBox marketing, operations, technology, and buying capabilities to grow the enterprise in South Africa. “We are making significant investments to drive WatchBox’s long-term vision to be the preeminent global destination for certified pre-owned timepieces, uniting tech-aided convenience with high-touch personal service,” said WatchBox co-founder and CEO, Danny Govberg. “Topwatch adds a fourth continent to our portfolio as we build our global platform to serve the growing market for pre-owned luxury watches.”

According to a global luxury report by Deloitte, Sub-Saharan Africa is second only to Asia Pacific in the rate of growth of consumer markets. “South Africa’s expanding luxury market, coupled with the growth of e-commerce and digital marketing, ushers in a massive growth opportunity for WatchBox,” stated South African-born Amanda Ellison, WatchBox’s global President and Chief Operating Officer.

Under the leadership of Johan Dreyer, a driven entrepreneur and watch enthusiast, Topwatch has seen positive demand for its client services and premium pre-owned inventory since its founding close to ten years ago. Honored by National Business Awards as one of the country’s top performing companies, Topwatch’s offerings include a hightraffic e-commerce website as well as a private buying office in Johannesburg, and a retail location and state-of-the art watchmaking facility in Cape Town’s Double Tree Hilton hotel.

“The partnership with WatchBox empowers Topwatch to expand our inventory, buying capacity, and market influence to attract more clients as we continue to deliver the highest levels of quality and service,” shared Dreyer. “We are proud to support the collecting behaviors of the growing South African watch community, now as a part of the global WatchBox platform.”

A curated selection from WatchBox’s global inventory will be presented on . As part of this partnership, all pre-owned watches sold by Topwatch will be accompanied by the International WatchBox Warranty and eligible for warranty service at any WatchBox service center worldwide.“In a very short amount of time, WatchBox has pushed the boundaries of the pre-owned luxury watch market, elevating the category’s perception around the world. As an emerging luxury market, Africa is of great strategic importance, and we are excited to welcome Johan and the Topwatch team to WatchBox,” said Ellison.


WatchBox is the world’s leading ecommerce platform for the buying, selling, and trading of pre-owned luxury timepieces; fuelled by technology, innovation, and unmatched global experience in the high-end watch market. WatchBox offers an unrivalled selection of pre-owned luxury timepieces for sale and its client services for selling and trading timepieces are streamlined and readily accessible both on and offline, with private showrooms and buying offices in Philadelphia, Hong Kong, Switzerland, and South Africa. Trust, pricing transparency, and authentication are central tenants to WatchBox’s platform, with each watch thoroughly evaluated by the company’s in-house master watchmakers.

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