Say “Bonjour” to Parisian romance. The Emily in Paris Fragrance Collection, launched in partnership with Elizabeth Arden and crafted by the prestige house Michel Germain Parfums, has officially arrived in South Africa. Inspired by the hit Netflix series, the collection captures the effervescent joy, confidence, and unapologetic glamour of Emily Cooper in the City of Love.

An Ode to Parisian Chic

Developed in collaboration with Paramount Consumer Products, this collection is more than just fragrance—it’s a sensorial love letter to Paris. Blending timeless French elegance with playful, modern notes, each scent is carefully curated to mirror the charm, curiosity, and romantic adventure that defines the Emily in Paris experience.

Now available exclusively in South Africa, the range invites fans and fragrance lovers to step into Emily’s fabulous world—one spritz at a time.

A Bottle Worthy of a Parisian Vanity

The bottle design is a showstopper in its own right—sleek, feminine, and adorned with delicate Parisian motifs. With packaging featuring iconic visuals from the show, these fragrances double as coveted collectibles. Whether perched on your vanity or gifted to someone special, each bottle speaks fluent chic.

The Four Signature Scent

Step into Emily’s world with four unique fragrances, each a love story in a bottle.

1. Emily in Paris Eau de Parfum

“Spritz like you are already famous!” – Emily

A bright, bold celebration of femininity and Parisian flair.

  • Top Notes: Sparkling French Pear, Neroli, Black Currant Burgundy

  • Heart: Parisian Rose, Jasmine

  • Base: Soft Amber, Lily of the Valley

 A delicious fusion of romance, seduction, and joyful self-expression.

2. Emily in Paris Heartfelt

“Love Forever.” – Emily

A sweet and seductive tribute to eternal love.

  • Top Notes: Wild Strawberry, Champagne Accord, Lychee

  • Heart: Romantic Rose

  • Base: French Vanilla, Macaron, Sandalwood

 It’s love at first spritz — and forever after

3. Emily in Paris Romantic

“Ah, romance, exquisite romance!” – Emily

A delicate, dreamy scent wrapped in French sophistication.

  • Top Notes: Green Apple

  • Heart: Pink Peony, Magnolia

  • Base: Blonde Woods, Seductive Musk

 Feminine and effortlessly elegant—like a stroll through Paris in spring.

4. Emily in Paris Je T’aime

“Paris has two languages: perfume and amour.” – Emily

A sophisticated flirtation of scent and seduction.

  • Top Notes: Pink Pepper, Pink Raspberry

  • Heart: French Rose, Gardenia

  • Base: Amber, Cashmere Woods

 A confident blend of bold femininity and Parisian passion.


Availability & Pricing

Now available at Edgars, Foschini, Truworths, Clicks, Takealot and Superbalist.

Product Size Price
Eau de Parfum 100ml R1590
Eau de Parfum 30ml R960
Body Mist 236ml R400

Paris Is Just a Spritz Away

Whether you’re a devoted Emily in Paris fan or simply longing for a scent that evokes adventure, romance, and effortless style, this fragrance collection is your passport to Parisian glamour.

Live your best Parisian fantasy—one note at a time.