Monday, 20 April 2026, Johannesburg – Television Personality and Lifestyle Curator, Kat
Sinivasan, officially announces the launch of his debut fragrance, KS Shadow.
KS Shadow marks a defining moment for Sinivasan, as he expands his personal brand into the
world of fragrance.
Designed for the modern man, the scent captures a balance of freshness, spice and depth – transitioning seamlessly from day to night. With notes of bergamot, black pepper and grapefruit layered over cedar wood, lavender, incense and a rich base of vetiver, patchouli and dark amber, KS Shadow is crafted to leave a lasting impression.
“The fragrance is an extension of who I am,” says Sinivasan. “It is confident, intentional and carries
a presence without needing to announce itself.”
Positioned as affordable luxury, KS Shadow delivers a premium scent experience while remaining
accessible to a wide audience, reflecting Sinivasan’s commitment to inclusivity within aspirational
lifestyle spaces.
KS Shadow is available on www.katsinivasan.com and Sorbet Man.
Kat Sinivasan on socials:
Instagram: @katsinivasan
TikTok: @katsinivasan
Facebook: @KatSinivasan