Two icons of Italian culture have joined forces in a move that screams sophistication. The newly announced S.Pellegrino Ferrari partnership is set to inspire consumers globally by promoting shared values of heritage, craft, and the relentless drive for excellence.
A Union of Italian Icons
This long-term global collaboration sees the sparkling mineral water brand joining forces with Scuderia Ferrari HP, the Formula 1 racing team, and the Ferrari Challenge Trofeo Pirelli.
Rooted in a shared purpose to nurture the art of tasteful living, the aim is simple: to inspire everyone to ‘Bring their Best’.
S.Pellegrino shares more than just a country of origin with the Prancing Horse; they share a deep-seated tradition. For over 125 years, the water brand has celebrated authentic Italian values, shaping them into experiences admired worldwide.
‘S.Pellegrino and Ferrari are deeply rooted in a rich Italian tradition. This alliance leverages their iconic status and cultural relevance to drive global growth, strengthen S.Pellegrino’s position as a premium lifestyle brand, and increase engagement with younger audiences through authentic and innovative brand experiences.’
~ Muriel Lienau, CEO of Nestlé Waters & Premium Beverages
Driving Excellence and Style
Expect unique, co-branded activations that blend heritage with modern luxury. From exclusive product collaborations featuring Ferrari’s world-renowned design centre to immersive digital experiences, the goal is to transform lives through taste and creativity.
S.Pellegrino will host a series of global events that bring together culinary pioneers, visionary designers, and Formula 1 personalities. These gatherings aim to encourage shared connections and nourishing experiences for a new generation of tastemakers.
‘This partnership is a natural evolution of our ongoing ambition to elevate the consumer experience, rooted in our common belief that life is richer when lived with depth and meaning. Both brands share a passion for creating moments that matter – moments defined by quality, beauty, and connection – and this partnership invites consumers to embrace the best of what life has to offer. We have united the best of Italy so that you can bring yours!’
~ Elisa Gregori, Global CMO for Nestlé Waters & Premium Beverages
S.Pellegrino Ferrari partnership: Racing Towards the Future
The S.Pellegrino Ferrari partnership marks a new chapter in S.Pellegrino’s 125-year journey. Starting in the Italian Alps surrounding Bergamo, the brand remains true to its unique origin while looking forward. It is a celebration of the spirit that drives both brands: creativity, taste, and the pursuit of perfection.
‘Ferrari has always drawn strength from the Italian spirit, founded on craftsmanship, beauty, and the constant pursuit of improvement. In S.Pellegrino we find more than a partner: we see an expression of the same values that guide us: passion, attention to detail, and the desire to elevate every experience. Just as S.Pellegrino refine the everyday into something special, we strive to push performance further, race after race.’
~ Lorenzo Giorgetti, Chief Racing Revenues Officer for Ferrari S.p.A.
Keep an eye out for upcoming campaigns across digital and print media in key cities around the globe. To learn more about the origins of this iconic sparkling water, visit Sanpellegrino.com.
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