Award-winning actress Anna Sawai fronts ASICS SportStyle’s latest campaign, celebrating movement, style and sensory-driven design

ASICS SportStyle Introduces Anna Sawai as Its Newest Global Ambassador

ASICS SportStyle has announced award-winning actress Anna Sawai as its newest global ambassador, marking a fresh chapter for the brand with the launch of its Sensory Bloom Collection.

The Japanese-New Zealand actress, known for her acclaimed performance in Shōgun, brings effortless style, energy and authenticity to the campaign. Her international career and cross-cultural influence make her a fitting face for a collection inspired by movement, creativity and self-expression.

A Campaign Inspired by Movement

Built around the brand’s philosophy of “Move Your Body, Move Your Mind,” the campaign celebrates movement in all its forms.

As an actress, dancer and dedicated yoga practitioner, Sawai embodies the connection between physical movement and mental wellbeing. The campaign film follows a playful storyline in which Sawai and her stunt double engage in a series of cinematic on-set duels, delivering a stylish mix of humour, action and fashion.

The result is a campaign that feels energetic, contemporary and visually striking.

ASICS SportStyle Sensory Bloom Collection Hypersync
ASICS SportStyle Sensory Bloom Collection
ASICS SportStyle Sensory Bloom Collection Hypersync

Inside the ASICS SportStyle Sensory Bloom Collection

Designed to stimulate both style and the senses, the Sensory Bloom Collection combines premium materials with tactile finishes and modern colour palettes.

Soft textures, marble-inspired detailing and luminous accents create footwear that feels as good as it looks, making the collection ideal for everyday wear with elevated street-style appeal.

The Return of the GEL-CUMULUS™ 16

Leading the collection is the return of the iconic GEL-CUMULUS™ 16, originally introduced in 2014 and now refreshed with contemporary design details.

The updated silhouette features:

  • Glossy overlays
  • Translucent mesh panels
  • Responsive cushioning
  • Dual GEL™ technology
  • FLYTEFOAM™ cushioning
  • FLUIDRIDE™ technology

Together, these innovations deliver lightweight comfort while maintaining the shoe’s signature performance-inspired heritage.

ASICS SportStyle Sensory Bloom Collection Gelcumulus

Meet the New HYPERSYNC™ Sneaker

Joining the collection is the all-new HYPERSYNC™, a sleek silhouette inspired by ASICS’ wrestling and track archives.

The design blends athletic functionality with premium fashion details, including:

  • Patent leather overlays
  • Breathable mesh construction
  • Decorative stitching
  • Low-profile design
  • Signature ASICS branding

Lightweight and versatile, the HYPERSYNC™ is designed for those who embrace movement while making a bold style statement.

ASICS SportStyle Sensory Bloom Collection Hypersync

Where to Buy the ASICS SportStyle Sensory Bloom Collection in South Africa

The ASICS SportStyle Sensory Bloom Collection is available now at:

  • Superbalist
  • Bash
  • Office London
  • Shelflife
  • Lemkus

Prices range from R2,599.90 to R2,999.90.