Global ambassador Dua Lipa stars in Nespresso’s latest campaign as the premium coffee brand celebrates the rise of café-style coffee experiences at home
Premium coffee brand Nespresso is inviting South Africans to rethink their daily coffee ritual with the launch of its latest global campaign, starring Grammy Award-winning artist and Global Brand Ambassador Dua Lipa.
The campaign arrives as more South Africans embrace café-style coffee experiences from the comfort of home. Whether it’s a slow morning espresso, an afternoon coffee break or an iced latte on a warm afternoon, coffee has become more than just a drink — it’s part of everyday lifestyle and self-expression.
Every Cup Opens a New World
Built around the message “Every Nespresso Coffee Opens a New World,” the campaign celebrates discovery through coffee.
Each scene follows different moments throughout the day, showcasing how one coffee can set the tone for every occasion. From a smooth Melozio in the morning to rich espressos and refreshing iced coffees later in the day, the campaign highlights the versatility of the Nespresso experience.
Dua Lipa brings her signature creativity and global style to the campaign, while longtime Nespresso ambassador George Clooney makes a playful appearance, revisiting the brand’s iconic “What else?” slogan.
South Africans Are Embracing Café-Style Coffee at Home
Coffee culture continues to evolve across South Africa as consumers invest in premium coffee machines and experiment with new recipes, flavours and brewing styles.
According to Gabriel Nobre, CEO of Nespresso South Africa, today’s coffee drinkers are looking for more personalised experiences.
“We’re seeing coffee become a more personal and expressive part of everyday life in South Africa, especially among younger consumers who are exploring new formats, flavours and rituals at home.”
This growing appreciation for premium coffee has fuelled demand for café-quality beverages without leaving home.
Vertuo Up Arrives in South Africa This August
Launching locally in July 2026, the new Nespresso Vertuo Up has been designed for modern coffee lovers seeking convenience without compromising on quality.
The latest machine features:
- Rapid 3-second heat-up time
- Enhanced smart connectivity
- New Coffee Creation button for richer extractions
- More than 50 premium coffee varieties
- Special settings for milk-based, plant-based and iced coffee recipes
Powered by Nespresso’s Centrifusion™ technology, the machine automatically recognises each capsule and adjusts brewing settings to deliver consistent flavour and the brand’s signature crema.
The redesigned brewing lever also introduces a smoother, more intuitive coffee-making ritual. Discover it here.
A New Creative Direction for Nespresso
The campaign also marks a fresh chapter for the luxury coffee brand.
Developed alongside creative agency Leo Constellation, Nespresso has introduced a refined visual identity that blends elegance with creativity. The updated branding reflects a more expressive approach while remaining rooted in the company’s premium coffee heritage.
The refreshed campaign encourages coffee lovers to experiment with unexpected flavour combinations and recipes, from over-ice creations to unique pairings such as French Lavender and Vanilla.
Bringing Premium Coffee Experiences Home
As South Africa’s home coffee culture continues to grow, Nespresso’s latest campaign positions every cup as an opportunity to explore new flavours, moments and rituals.
With the arrival of the Vertuo Up machine later this year, coffee enthusiasts will soon have even more ways to recreate café-quality beverages from their own kitchens.
Whether enjoyed hot, iced or with milk, every brew promises a fresh experience — one cup at a time.
Sounds delish! Cannot wait