A$AP Rocky debuted his latest motorsport-inspired collection of PUMA footwear, apparel, and accessories at a collection launch on 26 September in New York City. For the launch, Rocky hosted an intimate group of friends of the brand for the collection debut, followed by cocktails at The Blond.
Rocky’s intention is to push the boundaries of footwear design, and he does so with the Mostro 3.D, which originally debuted on PUMA’s NYFW runway in February. In addition to this highly anticipated style, Rocky debuted his take on the Inhale Sneaker, which has been re-engineered with custom embroidery inspired by car mechanics in the garage finishing their days with grease stains and dirt all over their clothes. Both the Inhale and full collection pieces feature a distressed treatment, authentic racing design details, and A$AP Rocky x PUMA branding.
The collection will be available on PUMA.com and Shelflife.