NIVEA, the world’s No.1 skincare brand, reimagined the future of sun protection with the launch of its new Q10 Triple Wrinkle Defence Daily UV Fluid SPF50. A triple threat solution to UV protection, glycation and ageing skin. With ingredients like Q10 and Glycostop, it helps prevent and visibly reduce wrinkles by counteracting 68% of skin glycation. Seeing as glycation is one of the leading causes of ageing skin. This major NIVEA skincare event marked the start of the summer season in Cape Town.

NIVEA skincare event: Close-up studio shot of two NIVEA sun protection products: Q10 Anti-Wrinkle Expert and UV Face Anti-Age SPF50.

Launching the New SPF Technology at the NIVEA Skincare Event

Hosted at the Rooftop on Bree, the NIVEA skincare event brought together industry insiders, dermatologists, media, and influencers for a momentous celebration of the next leap in SPF technology.

Notably, the star-studded event was a full sensory experience, featuring live music and cocktails, while an energised atmosphere set the stage for discovery.

Guests explored the science of SPF through interactive activities, such as dermatologist-led skin scanning sessions and the engaging Sun Print Activity, which revealed the unseen effects of sun exposure.

A group of women dancing and celebrating at the NIVEA event, some wearing blue NIVEA-branded robes and others in yellow and blue outfits.
NIVEA skincare event: Two women on stage at the event, laughing and celebrating with their arms raised.
Two musicians performing live music on stage, one singing and the other playing an acoustic guitar at the NIVEA launch.

Insights from the NIVEA Team

Significantly, key moments included insights from Masindi Siaga, Senior Brand Manager of NIVEA, who shared the brand’s vision for advancing sun protection.

“We’re not only celebrating innovation in face care, but also reassuring NIVEA users that we have their skin’s best interests at heart.

We are confident that NIVEA offers the right skincare solutions for the South African climate, helping consumers stay protected and confident under the sun every single day.

By partnering with retailers who share in the importance of Suncare, we’re able to bring advanced SPF innovations closer to South Africans in a way that is fun, engaging, and accessible.

This event is about more than just products – it’s about creating moments that inspire people to protect their skin, embrace their glow, and live a little.”

~ Masindi Siaga, Senior Brand Manager of NIVEA

Dr Lauren Knight also captivated the audience with an interactive discussion on the importance of SPF, simultaneously unpacking the critical role of sun protection in skin health.

A woman in an orange and blue top speaking and gesturing toward the audience on stage.
A stylish woman wearing a long, light yellow dress posing in front of a blue and yellow NIVEA event backdrop.
A woman wearing a white outfit seated on a blue swing in front of a large NIVEA SUN circular logo backdrop.

NIVEA skincare event: Breakthroughs in Sun Protection

The NIVEA skincare event highlighted the brand’s breakthrough in SPF progress with the new NIVEA SUN Protect and Moisture Invisible Finish SPF 50. This ultralight fluid features a water-resistant texture. It provides deep moisture; moreover, it is excellent for the skin without leaving a dreaded white cast. In addition, the fast-absorbing formula has been specially developed for everyday use.

Meanwhile, the NIVEA Q10 Triple Wrinkle Defence Daily UV Fluid SPF50 is designed to address a variety of skincare needs. Specifically, it protects against UVA/UVB rays, helps prevent 68% of glycation, visibly reduces existing wrinkles, and, importantly, its non-greasy formula strengthens both anti-ageing and UV defence efforts.

Through the NIVEA Q10 Triple Wrinkle Defence Daily UV Fluid SPF50 and the new NIVEA SUN Protect and Moisture Invisible Finish SPF 50, NIVEA demonstrates its ongoing commitment to delivering high-quality and effective products to consumers.