Introducing L’Oréal Men Expert Power Age: The Ultimate Hydrating
and Anti-Ageing Skincare Range for Men

L’Oréal Paris announced this week the launch of its revolutionary skincare range for men, L’Oréal Men Expert Power Age in South Africa. With a focus on deep hydration and fighting signs of ageing, this range is set to redefine men’s skincare routines.


Designed specifically with men in mind, L’Oréal Men Expert Power Age is formulated with the
power of Hyaluronic Acid, a key ingredient known for its ability to deeply hydrate and support the
integrity of the skin’s barrier. This powerful combination combines the best of science and beauty
to offer men a comprehensive solution for their skincare needs.

The highlight of the range is the Power Age Men Face Serum with Hyaluronic Acid. This
serum draws on the benefits of Macro and Micro Hyaluronic Acid, delivering instant firmness to
the skin while visibly reducing wrinkles over time. With its triple-action formula, the serum
provides deep hydration, reduces wrinkles, and leaves the skin looking stronger and healthier.

According to a consumer test conducted on 49 men, including those with sensitive eyes, normal
eyes, and those that wear contact lens, the Power Age Serum received outstanding feedback.
An impressive 85% of men agreed that the serum provided healthier-looking skin, while 81%
noticed smoother skin and 80% found that the skin felt softer. Furthermore, 9 out of 10 men
agreed that the serum was gentle, easy to apply, and not sticky or greasy.

The star ingredient of the Power Age Serum is the unique combination of Macro Hyaluronic Acid
and Micro Hyaluronic Acid. While Macro Hyaluronic Acid focuses on hydrating the outer layers of
the skin, Micro Hyaluronic Acid penetrates deeper into the epidermis, restoring moisture and
plumping the skin. This dynamic duo ensures instant and long-lasting hydration for a visibly
boosted complexion.


Completing the range is the Power Age 24H Anti-Ageing Moisturiser which is designed to firm
and strengthen the skin’s elasticity, provide intense moisture for fresher and revitalized skin, and
increase overall smoothness. Ideal for men with dry skin, this moisturizer delivers powerful

Experience the transformative power of the Power Age and unlock a new level of skincare for

L’Oréal Paris Men Expert Power Age is now available from Dischem and online from Takealot.