Superbalist is bringing boohoo, PrettyLittleThing and boohooMAN to South African shores. This is the first time these brands will be available to South African shoppers and Superbalist will be the exclusive retailer.

boohoo’s offerings cater to the fashion-forward woman who embraces social media trends with confidence. From glamorous satin co-ords to sultry bodycon dresses and statement-making heels, boohoo’s collection promises to empower South African women to express their unique style effortlessly.

boohooMAN redefines street style with its edgy and contemporary collections designed for the modern man, from versatile co-ord sets and urban-inspired footwear to sleek suiting options.

PrettyLittleThing’s diverse range of runway-inspired looks celebrates individuality and experimentation. From bold corsets and playful mini skirts to vibrant maxi dresses and statement headwear, PrettyLittleThing empowers women of all body types to embrace their inner fashionista.

“We are proud to launch another Superbalist exclusive by bringing boohoo, PrettyLittleThing and boohooMAN to the South African market,” says David Cohen, CEO of Superbalist. “We aim to enable our customers to ‘Live Superb’ by bringing a curated selection of the world’s most sought-after brands and delivering them in the most customer-centric manner.”

“The Boohoo Group is really excited to be partnering with Superbalist to launch three of our key brands in the South African market. We look forward to growing our offering over the coming months,” says Nicki Capstick, Chief Marketing Officer of PrettyLittleThing.

The brands will launch exclusively on Superbalist on the 8th of May, granting South African fashion enthusiasts unparalleled access to global trends.

First-time Superbalist shoppers will receive R400 off on their first order across all three brands, with a minimum spend of R1000. Ts and Cs apply.