Johannesburg’s own RoseFest, curated by brand ambassador Shekhinah, has quickly become a cornerstone event for celebrating female talent during Women’s Month. For this reason, the partnership with Sunglass Hut at RoseFest 2025 felt particularly fitting, delivering a vibrant celebration of music and style.
The event was, in fact, a powerful platform that championed the powerful stories of women owning their stage. With a backdrop of bold performances and heartfelt moments, RoseFest truly unfolded as a stage for confidence and self-expression.
From the first note to the final encore, the atmosphere was a seamless blend of sound and style, reminding everyone that the right pair of sunglasses can be as much a part of your signature as your voice or performance.
Sunglass Hut Honours Artists at RoseFest
In a gesture that perfectly captured the event’s spirit, Sunglass Hut honoured each performing artist with customised sunglasses and matching cases. The custom-engraved cases, for instance, turned each pair of sunglasses into a personal trophy—a tangible reminder of their moment in the spotlight.
This gesture was more than just a gift; each pair was a specific nod to the unique confidence and style these artists embody, both on and off stage.
‘For me, ‘Owning Your Moment’ is about standing fully in who I am – feeling seen, heard, and unapologetic about the space I take up. Sunglass Hut has been the perfect partner in that journey, giving me the confidence to show up boldly and shine in every room I walk into.’
~ Shekhinah
RoseFest Artists on Owning Their Moment
The all-star lineup featured artists like Elaine, Zoe Modiga, Lia Butler, Zee Nxumalo, Pabi Cooper, Filah Lah Lah, and Shekhinah herself. This powerful collection of voices, each a force in their own right, created an undeniable chemistry on stage—a connection that extended beyond their performances and into the compelling conversations that followed.
Each artist was, of course, celebrated not only for their artistry but also for the personal journeys that brought them to this moment.
As the energy later shifted from performance to presence, the artists shared personal reflections on what owning their moment means to them—a campaign theme that clearly resonated far beyond the stage.
‘Owning your moment means to show up as your boldest, your most authentic and your most unique, courageous, powerful, sexy and most stylish self.’
~ Lord Kez
‘To own your moment means fully embracing where you are, who you are, and how you feel. For me, it was soaking in the sun at this year’s RoseFest, somewhere between the good music, my Ray-Bans, and a deep sense of divine femininity, I realised some joys are worth keeping forever.’
~ Zoe Modiga
‘Owning my moment means being myself, accepting myself, and having the courage to present who I am to the world — all while rocking my Oakleys and being okay with any outcome because I’m content.’
~ Filah Lah Lah
The Vision Behind Sunglass Hut at RoseFest 2025
The day was more than a music festival; in essence, it was a moving statement on visibility and empowerment in the South African creative scene. And at the heart of this moving statement was a collaboration dedicated to empowering and uplifting female voices.
‘This is more than eyewear, it’s about visibility, style, and confidence. We’re proud to continue supporting voices like Shekhinah’s and to amplify the next generation of talent with a lens of individuality.’
~ Earl Kopaledi, Head of Marketing at Sunglass Hut
Discover the ‘Own Your Moment’ collection and find your perfect pair at www.sunglasshut.com
