Levi’s® Launches Country Ringer Tees Ahead of Football’s Biggest Global Tournament

New Levi’s® Country Ringer Tees Blend Football Culture and Everyday Fashion

As anticipation builds for football’s biggest tournament, Levi’s® is giving fans a stylish new way to showcase their national pride. The iconic denim brand has unveiled its new Country Ringer Tees collection, a fashion-forward range inspired by the colours, culture and energy surrounding the world’s most celebrated football event.

Rather than traditional sports merchandise, the collection reimagines fan apparel as wearable everyday fashion. Designed to be worn long after the tournament ends, the tees blend retro-inspired style with contemporary streetwear appeal.

A Celebration of Global Football Culture

The collection arrives as football fans around the world prepare for the tournament kick-off on 11 June, with the final taking place on 19 July.

Levi’s® has created country-specific designs representing six nations closely associated with the global game. The lineup includes Brazil, Argentina, France, England, Spain and the United States.

Each design features Levi’s® classic retro ringer silhouette and incorporates the colours of its respective national flag. Inspired by fan culture across continents, the collection reflects how supporters express their identity through fashion, creativity and personal style.

Two Fits, Endless Styling Possibilities

The Levi’s® Country Ringer Tees are available in two silhouettes:

• Retro Ringer Tee – R799
• Retro Mini Ringer Tee – R699

The versatile designs allow wearers to style their favourite country colours in ways that feel authentic and personal, whether they’re watching matches, attending social gatherings or simply embracing the football-inspired trend.

A Campaign Inspired by Fans

The accompanying campaign captures the spirit of football supporters through a polished editorial lens. Set on and around a football field, the imagery celebrates the individuality and creativity that define fan communities worldwide.

Models are photographed in both intimate groups and larger gatherings, highlighting how the same Levi’s® pieces can be interpreted across different cultures, countries and identities.

The campaign reinforces a simple message: football culture belongs to the fans.

Fashion Beyond the Final Whistle

Designed for both dedicated supporters and casual followers, the Country Ringer Tees tap into one of fashion’s biggest current movements—the intersection of sport and style.

With vintage-inspired silhouettes, bold national colours and timeless appeal, these pieces are built to remain relevant long after the final whistle blows.