Johannesburg, South Africa– L’Oréal Paris South Africa proudly announces its collaboration with South African Fashion Week as the official makeup and beauty partner for the upcoming April and October editions of the esteemed fashion event. Embracing the theme “Embrace Your Essence,” L’Oréal Paris will exhibit its mastery in makeup and skincare, infusing elegance and empowerment onto the local catwalk.

The partnership between L’Oréal Paris and South African Fashion Week marks a significant milestone, representing one of the largest locally sponsored fashion events by the revered beauty brand. Amidst the vibrant backdrop of Johannesburg’s bustling business district, the Mall of Africa will serve as the venue for this celebration of beauty and fashion. L’Oréal Paris will collaborate with South African designers to present captivating looks that exude confidence and inclusivity.


As part of the “Embrace Your Essence” initiative, L’Oréal Paris will unveil its exclusive “Embrace Your Essence” runway show and collection, crafted in partnership with esteemed South African couture designer Biji La Maison. This unique collection will grace the catwalk with the presence of L’Oréal Paris’ cadre of top influencers and local celebrities, showcasing the harmonious blend of indigenous creativity with global beauty expertise. Drawing inspiration from the brand’s iconic ethos, “Because You’re Exceptional,” the runway exhibition will empower women to assert their individuality and make a resounding statement in society.

Burkhard Pieroth, President of Sub-Saharan Africa for L’Oréal Paris, highlighted the transformative impact of this collaboration on the fashion landscape, expressing, “This remarkable partnership will amplify the narrative of women’s resilience and celebrate beauty in its myriad forms.”

L’Oréal Paris South Africa eagerly anticipates the enchantment that will unfold at the “Embrace Your Essence” runway showcase during South African Fashion Week in April and October 2024.