Jacobs is proud to unveil its latest flavour innovation: Jacobs Dubai Chocolate Style Cappuccino sachets. This new flavour innovation captures one of the fastest-growing trends in indulgence: exotic, Arabian-inspired tastes.
Blending smooth milk chocolate and creamy cappuccino with delicate notes of nutty pistachio, saffron, and cardamom, the new drink delivers a premium coffee experience for those who want more than just a caffeine fix.
Each box contains eight convenient single-serve stick packs. Jacobs invites consumers to enjoy a globally inspired indulgence anytime, anywhere. It can be enjoyed hot for a cosy treat, served over ice for a refreshing twist, or even used as the base for a decadent dessert-style coffee creation.
Insights into Jacobs Dubai Chocolate Cappuccino Innovation
“Coffee culture is evolving. Consumers are looking for indulgent, sensory-led products that feel special and shareable. Jacobs Dubai Chocolate was created in response to this shift, a flavour that speaks to younger audiences and the global move towards premiumisation. It’s also a testament to how Jacobs Coffee continues to lead the market by tapping into global trends that consumers are excited to taste and talk about.”
~ Domaine Rautenbach, Senior Brand Manager for Jacobs
Dubai-inspired flavours such as saffron, cardamom, and pistachio are shaping desserts, beverages, and gifting trends worldwide. By bringing this trend into the coffee category in South Africa for the first time, Jacobs lets consumers enjoy a globally inspired indulgence anytime, anywhere.
Transform Your Everyday Coffee with the New Cappuccino
With this launch, Jacobs is continuing its mission to make everyday coffee moments more meaningful. Whether shared with friends, offered as a thoughtful gift, or enjoyed during a quiet moment of self-care, Jacobs Dubai Chocolate Cappuccino transforms an ordinary coffee break into something memorable. It reflects a global lifestyle trend in which coffee is no longer just a drink but a moment to savour.
Jacobs Dubai Chocolate Cappuccino is now available at leading retailers nationwide.
Competition Details: Win Jacobs Dubai Chocolate Cappuccino!
Here’s how to enter: Simply answer this question: What is the main ingredient in the delicious Dubai Chocolate style drink?
Open to South African residents aged 18+. *Full T&Cs apply.
Terms and conditions: South African residents aged 18 and older can enter the competition. Employees of Jacobs and Joburg Style, and their immediate families, are not permitted to enter.
If you win, you will receive four (4) boxes of the Jacobs Dubai Chocolate Style Cappuccino sachets. You cannot transfer the prize or exchange it for cash.
The competition starts on 27 November 2025 and ends at 11:59 PM on 11 December 2025.
We will randomly select the winner(s) from the correct entries, and subsequently announce the winners on 12 December 2025.
If you do not respond within 48 hours, we will choose a new winner. Jacobs Coffee and Joburg Style reserve the right to cancel or amend the competition and its terms at any time.
We will deliver the prizes within two (2) weeks of contacting the winner; however, we will make only one delivery attempt. If the winner is unavailable, they will forfeit the prize.
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