From the creators of the iconic Eight Hour® Cream comes a new daily ritual that brings simplicity, hydration, and visible results to modern skincare routines. Elizabeth Arden has officially unveiled the HydraPlay™ 3-Step Skincare Routine — a streamlined collection designed for effortless beauty and everyday skin confidence.

HydraPlay™ is rooted in Elizabeth Arden’s long-standing heritage of innovation, offering a curated selection of essentials that cleanse, hydrate, and protect. Inspired by the multitasking nature of the beloved Eight Hour® legacy, this collection blends gentle yet powerful ingredients to support healthy, radiant-looking skin for every lifestyle.

THE 3-STEP ROUTINE: CLEANSE. HYDRATE. PROTECT.

STEP 1: CLEANSE — HydraPlay™ 2-in-1 Daily Cleanser

RRSP: R425.00

A mineral-rich pink clay cleanser that transforms into a soft foam to gently purify the skin without stripping moisture. It removes makeup, pollution, and impurities while helping to refine pores and support a balanced microbiome.
Hero Ingredients: Pink Kaolin Clay, Prebiotics & Postbiotics
Clinical Insights:

  • 80% of users reported a visible reduction in pore size

  • 96% agreed their skin looked healthy after use

STEP 2: HYDRATE — HydraPlay™ Skin Perfecting Daily Moisturizer

RRSP: R620.00

This multi-benefit moisturiser delivers eight skin-loving benefits in a single step. It hydrates, smooths, brightens, soothes, primes, refines, and promotes radiant, healthy-looking skin throughout the day.
Ideal For: Anyone seeking a simplified, multitasking skincare step
Clinical Insights:

  • 97% agreed their skin felt smoother and looked more radiant

  • Users reported enhanced makeup wear

STEP 3: PROTECT — HydraPlay™ Daily Defense Nourishing Fluid SPF 40

RRSP: R555.00

A featherlight, fragrance-free SPF offering broad-spectrum UVA/UVB protection along with defense against blue light and pollution. Infused with antioxidants and hydrating extracts, it absorbs easily without leaving a white cast.
Key Ingredients: Sugar Beet Extract, Botanical Shield™, Antioxidants
Clinical Insights:

  • 97% said their skin looked healthier and felt comfortable for all-day wear

  • 95% noticed a more radiant and supple complexion

Elizabeth Arden Eight Hour® HydraPlay™ is a complete three-step ritual designed for morning or evening use. Suitable for all skin types, the routine brings balance, hydration, and visible improvement to daily skincare with minimal effort.

The Eight Hour® HydraPlay™ range is now available at leading Elizabeth Arden retailers and online.