Football legend Cristiano Ronaldo has just been signed as brand ambassador for luxury luggage brand American Tourister and will be appearing in their upcoming marketing campaign...
Ronaldo is a globetrotter and fashion icon, so collaborating with a high end lifestyle and travel brand makes perfect sense. He’s known for his football talent, his passion for travel, youthful, fun-loving nature and excellent fashion sense, all characteristics synonymous with American Tourister luggage.
American Tourister’s 2018 marketing campaign focuses on asking travellers to ‘Bring Back More’ from their journeys – more memories, experiences and souvenirs. Their audience is millennial travellers on the hunt for adventure, who travel to exciting destinations for one-of-a-kind experiences.
The ‘Bring Back More’ series of commercials see Ronaldo return from various overseas trips and invites us to guess what the football star has packed in his luggage. Fans then post their guesses on social media using the hashtags #AmericanTourister and #BringBackMore.
Ronaldo is delighted to be American Tourister’s Brand Ambassador.
“As an avid traveller, I love the brand, their suitcases, and the active lifestyle they promote,” he says.
Accompanying the fresh marketing campaign are vibrant additions to the brand’s Soundbox luggage series. For 2018 the selection includes new colours to will inject even more fun and energy into a travel adventure, including Golden Yellow, Spicy Peach, Deep Mint and Denim Blue.
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