For over 20 years, Armani beauty has been delivering beautifully textured make up, skincare formulated from the most pioneering science, alongside fragrances created with the rarest ingredients Inspired by real people and their needs, the make up line is created to enhance natural beauty, revealing rather than
hiding, and is renowned for several iconic products Luminous Silk and Power Fabric+ foundations, Eyes to Kill mascara and Eye Tint eyeshadow, and liquid lipstick Lip Maestro as well as the latest Lip Power lipstick The skincare line includes the signature anti aging range Crema Nera.

The brand encompasses men’s and women’s fragrance collections, among which are the iconic Acqua Di Giò Code, Sì and My Way, as well as the haute couture fragrances range Armani Privé.

The first Armani Beauty counter was launched in Africa on the 24th of February 2024 in Johannesburg, South Africa. The store features Armani’s new retail design, The Red Ribbon This new innovative retail design brings in more disruption and modernity as well as services at the heart of the counter.

Armani Beauty can be discovered exclusively at Edgars Sandton and Edgars Online.


LUMINOUS SILK FOUNDATION was the first expression of Giorgio Armani’s philosophy of perfecting the complexion with the lightest touch This true innovation in make up fuses a perfected and radiant finish with a formulation that dresses the face in light The foundation’s shade range spans 40 nuanced
colors, with a LUMINOUS SILK FOUNDATION conceived to suit each skin tone and skin type

LUMINOUSSILK FOUNDATION’s fluid, non masking texture reveals the complexion’s natural luminosity Blended with a unique fine milling process, the formula evenly weaves together high purity pigments with a translucent base, to achieve an optimized color effect with just the right amount of pigment Within this precisely crafted formula, glycerin provides hydration.

The LUMINOUS SILK FOUNDATION mistake proof finish makes it a must have product for achieving a perfected, luminous look Its finish can also be tailored to each skin type, from oily and combination, to dry and sensitive skin Created with Micro fil ™Technology, the foundation offers a delicate sensation on the skin, that feels like silk Whether applied lightly, or layered for greater coverage, the foundation’s oil free yet hydrating formula is easily buildable.

LUMINOUS SILK FOUNDATION is effortless to apply as part of an everyday routine
It is available in 30 ml bottles


Eleven years ago, LIP MAESTRO introduced a new era in lip color Backstage, its creation began with an “impossible brief” to create a matte yet luminous lip For his Giorgio Armani Privé Spring Summer 2011 runway show, Giorgio Armani envisaged a make up look with this luminous lip, in a unique, surprising color.

In response, Giorgio Armani International Make Up Artist Linda Cantello mixed intense purple pigments and a transparent foundation gel base with a velvet like feel, to create a new, innovative lip color that encapsulated the signature Giorgio Armani inventiveness in color and texture.

This initial inspiration evolved in collaboration with the Armani beauty laboratories, to create LIP MAESTRO’s truly avant garde lip color.

Today, LIP MAESTRO’s range encompasses 42 uniquely elegant shades Its captivating shade collection fuses a timeless matte finish with intense, velvet tones, all captured in a sensorial formula Within the LIP MAESTRO shades, each person can discover their own iconic color, and be their own icon.

LIPMAESTRO’s shade range encompasses all the signature tones of the sophisticated, impactful Giorgio Armani lip color spectrum Spanning deep browns, to rich beiges, to intense reds, and soft pinks, there is a velvet matte LIP MAESTRO shade made to suit every skin tone and mood.