Alfa Romeo brings cinematic flair to Seville

Luxury automotive design met streaming spectacle as Alfa Romeo partnered with Netflix for the highly anticipated launch of Berlin: The Lady with an Ermine.

Held from 8 to 9 May in Seville, the event celebrated the latest chapter in the Berlin universe, with the Andalusian city becoming both backdrop and character in the new series.

At the heart of the celebration was the breathtaking New 33 Stradale, displayed at the iconic Plaza de las Setas. The reveal created a striking dialogue between Alfa Romeo’s radical Italian design language and one of Europe’s most visionary architectural landmarks.

The New 33 Stradale steals the spotlight

The New 33 Stradale is more than a supercar. It is a rolling work of art.

Blending heritage craftsmanship with advanced engineering, the car reflects Alfa Romeo’s obsession with performance and beauty. Its appearance in Seville underscored the brand’s enduring ability to merge emotion, precision and unmistakable Italian style.

The showcase offered a fitting visual parallel to Berlin: The Lady with an Ermine – a series built on intrigue, elegance and unexpected twists.

-Pedro Alonso deepens the Alfa Romeo connection

Pedro Alonso, who reprises his role as Andrés de Fonollosa – better known as Berlin — continues his relationship with Alfa Romeo following his starring role in the Learn to Love Again short film trilogy for the Alfa Romeo Junior.

The trilogy includes:

– The Salesman
– Crazy Heart
– Interrogation

Each explores the emotional bond between driver and machine.

In the final episode, Alonso undergoes a lie detector test. He remains composed until a Junior key is placed before him. The result is immediate – the heart never lies.

Netflix subscribers get an exclusive Alfa Romeo moment

For the first month following the launch of Berlin: The Lady with an Ermine on Netflix from 15 May, viewers streaming the series will also see Alfa Romeo’s “Interrogation” commercial.

It is an unusual crossover. The same lead actor. The same tension. The same cinematic atmosphere.

It reinforces Alfa Romeo’s growing presence in premium entertainment culture while introducing its latest innovations to millions of global viewers.

Luxury, performance and storytelling align

This partnership highlights how automotive brands are increasingly stepping beyond traditional marketing.

For Alfa Romeo, aligning with Berlin: The Lady with an Ermine is about more than visibility. It is about reinforcing its place as a cultural symbol of passion, design excellence and emotional performance.

And with the New 33 Stradale commanding attention in Seville, the message is unmistakable – some machines are built to move far more than the road.