Jozi, Are You Ready?

The AJABU Cocktail & Spirits Festival returns to Johannesburg from 7–10 March, bringing with it a bold celebration of African cocktail culture, creativity and craftsmanship.

Derived from the Swahili word meaning miracle, amazing, wondrous or incredible, AJABU lives up to its name. This multi-day experience shines a spotlight on Africa’s vibrant bar scene while welcoming acclaimed international talent to collaborate, share knowledge and connect with the local industry.

What to Expect

Festival access is complimentary, with wristbands unlocking participating venues and events across the city. From guest shifts and industry pop-ups to masterclasses and panel discussions, AJABU offers an immersive programme designed for both trade professionals and cocktail enthusiasts.

Tasting Tables Experience

By popular demand, an intimate tasting experience takes place at Sin+Tax on Saturday, 7 March 2026, from 13:00–17:00.

Venue: Smoking Kills, 78a 4th Avenue, Melville, Johannesburg

This hands-on session features:

  • Masterclasses and tastings from 15 local and international brands
  • A cocktail line-up ranging from classics like the Margarita and Espresso Martini to crowd favourites such as the Pornstar Martini
  • Curated food pairings and a live DJ setting the tone

Tickets are R150 and include entry, all masterclasses, tastings and cocktails. This is the only paid event at AJABU 2026 — all other festival experiences are complimentary.

Industry Nights & Insightful Conversations

Opening Industry Night Pop-Up

Sunday, 8 March | 19:00–22:00
Venue: Smoking Kills, Melville

AJABU’s opening night brings together international pop-up partners and leading bartenders for a dynamic evening of connection and collaboration. Open to all wristband holders.

From Creativity to Cashflow: Designing Cocktail Menus That Perform

Monday, 9 March | 13:15–14:30
Venue: Smoking Kills, Melville

A practical deep dive into how top bars balance creativity with commercial success — covering menu design, pricing strategy and profitability insights.

Celebrate Her: Panel Discussion

Monday, 9 March | 14:45–17:00
Venue: Sin + Tax, Johannesburg

An open session exploring leadership, representation and the evolving role of women shaping the global bar community.

Conscious Hospitality

Tuesday, 10 March | 10:30–11:30
Venue: Sin + Tax, Johannesburg

A bold conversation challenging how the hospitality industry leads, serves and shapes culture in a fast-moving global environment.

From Coast to Coast: What’s Stirring

Tuesday, 10 March | 12:00–13:30
Venue: Sin + Tax, Johannesburg

A cross-continental discussion unpacking emerging trends and the evolving identity of African hospitality.

Exclusive Session with Charlotte Voisey

Tuesday, 10 March | 13:30–14:30
Venue: Sin + Tax, Johannesburg

An insider look at one of the world’s most influential drinks platforms, offering insight into global industry opportunities and pathways for involvement.

Global Talent, Local Energy

With international bar partners and global guests travelling to Johannesburg this March, AJABU positions the city at the heart of Africa’s cocktail movement. Expect guest shifts, collaborative takeovers and a meeting of minds that bridges continents.

Take AJABU Home

Festivalgoers who discover new favourites can purchase featured spirits directly from Norman Goodfellows. Use the code Ajabu/NGF2026 between 7–15 March to unlock the exclusive festival offer.

Register Now

Festival wristbands are free and available via Quicket. Secure yours to unlock access to participating venues, events and the full cocktail experience.

Celebrate responsibly. Open to guests aged 18 and over.

AJABU Cocktail & Spirits Festival
A celebration of African creativity, craftsmanship and community.