Adventure Meets Innovation at South Africa’s Premier Outdoor Lifestyle Expo
Jetour is strengthening its connection to the outdoor lifestyle market as the official vehicle sponsor of Outdoor X 2026, taking place from 29 to 31 May at Idlewild Country Estate in Olifantsfontein, Gauteng.
The partnership is a natural fit for the rapidly growing SUV brand, whose global “Travel+” philosophy is built around exploration, adventure and lifestyle-driven mobility. Since its international debut in 2018, Jetour has focused on creating vehicles that support modern travellers seeking both everyday practicality and unforgettable experiences.
Jetour’s Growing Presence in South Africa
Since launching in South Africa in September 2024 with the five-seater Dashing and seven-seater X70 Plus, Jetour has quickly established itself as a significant player in the local SUV market.
The brand expanded its offering with the introduction of the T-Series range, followed by the arrival of the T-Series i-DM plug-in hybrid models. Designed with adventure enthusiasts in mind, the Jetour T1 and T2 have gained attention for their rugged styling, advanced technology and lifestyle-focused versatility.
Visitors to Outdoor X 2026 will have the opportunity to explore the full Jetour range and experience firsthand how the brand is redefining travel-oriented mobility.
What to Expect from the Jetour T-Series
The Jetour T-Series has been engineered to meet the demands of South African adventurers, combining off-road capability with everyday comfort.
Key features include:
- High ground clearance
- Intelligent four-wheel-drive systems
- Multiple terrain driving modes
- Roof rails for added practicality
- Advanced driver-assistance technologies
- Premium interior comfort features
The Jetour T1 offers a balance between urban convenience and weekend adventure capability, while the T2 delivers enhanced off-road readiness for more demanding outdoor pursuits.
The latest T-Series i-DM plug-in hybrid models introduce electrified performance to the adventure SUV segment, pairing fuel efficiency with intelligent all-wheel-drive capability and advanced travel-focused technology.
Outdoor X 2026: A Showcase of the Outdoor Lifestyle
Recognised as Africa’s leading outdoor lifestyle consumer expo since 2011, Outdoor X attracts more than 30,000 visitors annually and features over 500 premium outdoor, travel and lifestyle brands.
This year’s event will include seven dedicated exhibition zones:
- Camp X
- Adventure X
- Lifestyle X
- Auto X
- Braai X
- Garden X
- The Lifestyle Fair
From camping and overlanding to caravanning, motoring and family entertainment, Outdoor X provides visitors with an immersive environment to discover the latest products, innovations and experiences shaping South Africa’s outdoor culture.
A Partnership Built Around Travel and Exploration
The collaboration between Jetour and Outdoor X reflects the growing demand for experience-led travel, family adventures and off-grid exploration across South Africa.
As more consumers embrace outdoor lifestyles, Jetour continues to position itself as a brand that understands the evolving needs of modern travellers. Through its expanding SUV lineup and innovative hybrid technology, the manufacturer is reinforcing its ambition to become one of the world’s most travel-focused automotive brands.
Visitors can find Jetour at stands A18 to A20 throughout the event.
For more information and tickets to Outdoor X 2026, visit the official event website. For vehicle details and model information, visit Jetour South Africa.
