The world of Wicked has officially stepped into the self-care spotlight. ORDO has partnered with the global franchise to introduce a limited-edition electric toothbrush collection in South Africa, bringing Glinda and Elphaba-inspired design to everyday oral care.
A Spellbinding Take on Everyday Wellness
The Wicked x ORDO collection reimagines the brand’s best-selling Sonic Lite toothbrush in two character-inspired editions:
- Elphaba Thropp – R1,099
- Glinda Upland – R1,099
Blending playful aesthetics with clinical performance, the Sonic Lite delivers up to 35,000 sonic pulses per minute, features two brushing modes, and boasts a lightweight, travel-ready design. It is also suitable for braces and dental work, making it as practical as it is eye-catching.
Compact Power with the Sonic Edge Wicked Edition
Also available in the collection is the Sonic Edge Wicked Edition (R550), offered in Popular Pink and Wicked Green.
Powered by a high-efficiency motor system engineered for deep plaque removal and smarter energy use, the Sonic Edge delivers premium performance in a sleek, compact format. Additional features include USB-C charging and up to six weeks of battery life — ideal for busy professionals and frequent travellers.
Design Meets Hygiene
Completing the range are themed toothbrush toppers inspired by Glinda’s tiara and Elphaba’s signature black hat. Beyond their novelty appeal, these toppers double as hygienic travel caps with built-in antimicrobial protection, reducing surface bacteria by up to 99.5% after two hours of contact.
The Rise of Design-Led Wellness
Blending entertainment culture with functional self-care, the collection reflects the continued demand for design-led, accessible wellness products. As consumers increasingly seek products that merge performance with personality, collaborations like Wicked x ORDO demonstrate how everyday essentials can be elevated into lifestyle statements.
The Wicked x ORDO collection is available in South Africa via Yuppiechef.
