After great success in Cape Town, BOFT Instant Photo Printing Kiosks have arrived in Johannesburg; enabling mobile-phone photographers to enjoy beautiful Polaroid-type prints of photos stored on their phones, or direct from Instagram...

Boft is leading the global movement to keep memories alive through the provision of photo printing kiosks that give customers a convenient way to print great quality photos from their phones.

The first two kiosks in Gauteng can be found at Sandton and Eastgate Malls and coming soon to Rosebank Mall. Be sure to keep an eye on the BOFT Instagram page ( as more kiosks could pop up at your local mall anytime. Kiosks are also available for weddings and corporate event hire. A great option for branding on every image.

Simply connect your phone via Bluetooth or wifi, select the photos and print. Boft kiosks showcase first class design and build, plus reliable hardware – a 32” waterproof touch screen with HD camera displays your pictures in the brightest colours so you can adjust (for example to include your IG caption, or not) and print them.

Boft’s 4-million customers have already printed 17-million photos in 30 countries including the USA, Australia and Switzerland… and now South Africa. The first kiosks were located at Cape Town’s V&A Waterfront. Within their first month, 3394 photos were printed by 715 users. This was a busy period that saw a daily average of 113 photos, or 24 users per day!

“Boft gives people an easy way of printing their favourite memories. Prints that capture your special moments is something that remains timeless, whether you stick it on your fridge, keep it in a memory book, or give it to someone special,” says Micaela Einhorn, Managing Director of Zahava Prints Pty Ltd and owner of BOFT South Africa.

As a society we are taking more photographs than ever before, but what are we doing with them? For many the treasured photographs languish in the Cloud, never to be printed. Boft provides the solution for instant satisfaction, no fuss, on the spot printing.

“The kiosks also offer great opportunities for brands to engage with their audience, whether it’s through collaborations and activations, the digital advertising on the kiosks, or at corporate events,” says Einhorn.

“The kiosks have ad integration and are able to show video ads and complex advertising mechanics. Campaigns to date include well-known brands like Kinder and Yves Rocher.”

“With the huge success in Cape Town it made sense to expand into Gauteng and we hope to soon have a nationwide offering,” concludes Einhorn.

Follow on Instagram for updates and new kiosk locations.

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