Brutal Fruit Spritzer, the beloved South African beverage brand known for redefining femininity and sophistication, has once again broken the mold with the official launch of The Pink Table – a global movement celebrating the unbreakable bonds between women.

Originally launched in South Africa in 2002, Brutal Fruit has grown from a category disruptor in the cider market into a cultural phenomenon. With its unapologetically feminine identity and premium, aspirational experiences, it now boasts a formidable international presence, having expanded to Brazil, the UK, and China.

✨ From Spritzer Saturdays to The Pink Table

Since 2018, Spritzer Saturdays have become synonymous with dynamic get-togethers in beautiful South African locations – think clinking Ruby Apple Spritzers, vibrant conversation, and women embracing their most authentic selves. These intimate experiences were so well-loved that they naturally evolved into The Pink Table, a concept born to elevate everyday connection into something globally impactful.

“We are now elevating Spritzer Saturdays into a global movement,” says Kudzi Mathabire, Global Director: Beyond Beer. “Women yearn for spaces to connect and just be, and The Pink Table is exactly that – a luxurious, warm space rooted in South African spirit but designed to transcend borders.”

💫 The Grand Debut: Paris Fashion Week 2025

In a glamorous leap, The Pink Table debuted on the global stage during Paris Fashion Week 2025, bringing together Brutal Fruit’s cherished “besties” from across continents. Against the dazzling backdrop of Cavalli Wine Estate in Cape Town, the local launch set the tone with elegance and flair, hosted by none other than media mogul Bonang Matheba.

Guests were treated to performances by Ami Faku, DJ Kent, and storytelling magic from the iconic Mama Gcina Mhlophe. The Pink Table itself – a visually stunning, curved installation – stole the show, symbolizing the brand’s core values: bold yet feminine, strong yet gentle.

🌍 A Table That Travels

Brutal Fruit isn’t just taking The Pink Table to Paris – the movement is designed to live anywhere women gather. From high-fashion events to home lounges, the initiative includes limited-edition product releases, custom events, and even take-home Pink Table packs, ensuring the essence of meaningful connection is never out of reach.

As Candice van den Bosch, Brand Director: Beyond Beer, shares:

“The Pink Table is about elevating everyday moments into something extraordinary. Whether it’s in Paris or your living room, it’s about women connecting in spaces where they feel like they truly belong.”

👑 Influencers, Icons & the Grande Dame

From Thando Thabethe to Mihlali Ndamase, the Pink Table event featured an A-list guest list of South Africa’s most inspiring women and influential voices. The glamourous Grande Dame of the evening – the Pink Table sculpture – served not just as a physical centrepiece, but a metaphor for the brand’s inclusive, luxurious spirit.

🇿🇦 Rooted in SA, Designed for the World

Though now a global name, Brutal Fruit continues to honour its South African origins. “South Africa gave us our voice, our character, and our understanding of what women want,” says Mathabire. “The Pink Table is a tribute to our homegrown besties who made this dream possible.”

Join the Movement

Whether you’re sipping a Ruby Apple Spritzer on a sunny stoep or toasting with besties under the Eiffel Tower, The Pink Table welcomes you to a world where you belong.

📲 Follow Brutal Fruit:
Instagram: @brutalfruitza
Facebook: Brutal Fruit
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