South Africa, Johannesburg, 05 November: This past weekend, Smirnoff ICE brought the fierce Nakanjani energy to Sun City with The Sun City Smirnoff ICE Fon City Takeover, an explosive weekend of music, culture, and refreshment that perfectly captured the unstoppable vibe of Mzansi’s youth.

A stylish attendee in a leather outfit and cowboy hat holds a red "WE DO WE" branded cup, taking a selfie at the Smirnoff ICE event.
Close-up of a stylishly dressed woman in gold accessories smiling, holding a can of Smirnoff ICE Pine Twist at the Sun City event.

The Sun City Day Club Experience Smirnoff ICE Fon City

From Friday, Smirnoff ICE took over the Sun City Day Clubs, instantly transforming them into vibrant playgrounds of connection, flavour, and fun. Guests soaked up the sun with ice-cold Smirnoff ICE in hand, whilst top DJs delivered high-energy sets that set the tone for an unforgettable weekend.

A young Mzansi man in a cap holding up a can of Smirnoff ICE Pine Twist spirit cooler, highlighting the product and youth culture at the festival.
A young woman smiling while holding up two cans of Smirnoff ICE (Berry Twist and Pine Twist) directly towards the camera.
Close-up of hands opening a red branded SMIRNOFF ICE box, showcasing the curated welcome package for guests at the takeover.
Close-up shot of a hand holding a chilled Smirnoff ICE Pine Twist spirit cooler can, capturing the product detail at the Sun City event.
A hand places a Smirnoff ICE Pine Twist spirit cooler into a green welcome box filled with various curated items at the Sun City hotel room.

The excitement then culminated in an electrifying Sunday activation, where enthusiastic fans immersed themselves directly in the brand experience through a variety of engaging interactive activities. Attendees enjoyed thrilling games, refreshing frozen ICE slushies in vibrant flavours, along with warm, buttery popcorn that infused the atmosphere with delightful aromas.

The event also featured live music performances that brilliantly combined gritty beats with soulful grooves, creating an infectious rhythm that got everyone moving.

Close-up of the bright lime green Smirnoff ICE activation cart, branded with the "WE DO WE" slogan at the Sun City takeover.
The bright, neon-green branded Smirnoff ICE cart, featuring a popcorn machine and frozen slushie dispensers at the Fon City activation area.
Exterior view of the brightly coloured Smirnoff ICE Fon City bar and activation area, set against a sunny backdrop with palm trees at Sun City.
Close-up shot of a hand holding a chilled Smirnoff ICE Pine Twist spirit cooler can, capturing the product detail at the Sun City event.
A branded retro arcade game machine featuring classic games, part of the fun and interactive activities at the Smirnoff ICE Fon City activation.

Unforgettable Performances at Smirnoff ICE Fon City

Music is one of Smirnoff ICE’s key passion points, so naturally, Fon City truly came alive through unforgettable performances by some of South Africa’s biggest names. Kabza De Small, DBN Gogo, Dlala Thukzin, Julian Gomez, and Darque each brought their own unique sound and energy to the stage.

‘Fon City is where the Smirnoff ICE world truly comes alive.’

~ Ifeoma Agu, Head of Culture: South West Africa.

Two excited Mzansi women cheering with cans of Smirnoff ICE Berry Twist and Pine Twist, showcasing the fun and energy at Fon City.
Wide shot of attendees relaxing on colourful beanbags under shade sails and palm trees during the Smirnoff ICE Fon City day club takeover.
Close-up view of the contents of a red Smirnoff ICE welcome box, including the Pine Twist can and other branded lifestyle gifts.
A smiling guest/influencer opening a red branded gift box on a bed, part of the welcoming experience at the Smirnoff ICE Fon City weekend.
Close-up of hands opening a red branded SMIRNOFF ICE box, showcasing the curated welcome package for guests at the takeover.

This diverse lineup reflected the dynamism of Mzansi’s music scene, succeeding in uniting fans under one electrifying rhythm at the Day Clubs.

‘From the day club takeovers to our immersive Sunday experience, everything we do is rooted in connection, through music, through culture, and through the Nakanjani spirit that keeps South Africans moving.’

~ Ifeoma Agu, Head of Culture: South West Africa.

Amplifying the Nakanjani Spirit with Influencers

To amplify the weekend’s energy, Smirnoff ICE sent out a vibrant crew of influencers to experience Fon City firsthand, including Bafana Eezynkabi Mthembu, Siyamthanda Ndamase, Sipho “Shy Scotty” Mtshali, Ntobeko Cele, and Amahle Sangqu.

True to the Nakanjani spirit, the influencers were there to have a good time, immersing themselves in the music, connecting with fans, and capturing the unmistakable vibe of Fon City through their own authentic lens. Their presence added even more buzz and excitement to an already unforgettable takeover.

A hand holding a Smirnoff ICE can over a yellow and lime green welcome box containing snacks and gifts for the Fon City event.
A hand places a Smirnoff ICE Pine Twist spirit cooler into a green welcome box filled with various curated items at the Sun City hotel room.

Where to Grab Smirnoff ICE Flavours

The Smirnoff ICE range continues to bring Mzansi’s favourite flavours: Storm, Guarana, Spin, Berry Twist, and Pine Twist in 330ml, 440ml, as well as 660ml formats.

It’s this wide availability and variety which ensures the drink is perfectly designed for value, versatility, and vibe, making it the perfect companion for any groove, Nakanjani.

Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will appear next, stay tuned to our Instagram account, @SmirnoffSA.

For more articles, go here.