EssilorLuxottica, a leader in luxury and sports eyewear, has officially opened its first Oakley AFA store in Cape Town, making a significant mark on the Mother City’s dynamic fashion scene. As a result, this exciting addition introduces a new level of performance-driven style to local enthusiasts.

Innovation Meets Durability

The new store testifies to the brand’s commitment to excellence by showcasing a curated selection of apparel and eyewear. In fact, this collection blends cutting-edge technology with exceptional durability.

Consequently, the brand crafts each piece to meet the demands of sports enthusiasts and fashion-forward consumers alike, offering a distinctive and stylish experience.

A modern, illuminated display tower showcasing the latest Oakley footwear collection at the Oakley AFA store in Cape Town.
The extensive eyewear wall featuring lifestyle and sport sunglasses at the new Oakley AFA store in Cape Town, Canal Walk.
A display of Oakley performance apparel for bike and golf, neatly arranged inside the new Oakley AFA store in Cape Town.
An impressive collection of Oakley sport sunglasses with colourful lenses on display at the Oakley AFA store in Cape Town.

The Oakley AFA Store in Cape Town: Now Open in Canal Walk

Nestled within Cape Town’s largest shopping mall, the new Oakley AFA store in Cape Town epitomises the brand’s exciting foray into the South African market.

Following its grand opening on Friday, 5 September, this striking retail space introduced locals to Oakley’s collection of Apparel, Fashion, and Accessories (AFA). Ultimately, the launch highlights the brand’s commitment to the modern consumer who seeks a perfect blend of style and function.

Blending Style with Cape Town’s Active Lifestyle

Of course, Oakley’s philosophy hinges on embracing the needs of today’s on-the-go lifestyle. For this reason, its AFA collection actively captivates Cape Town’s fashion-forward set by merging cutting-edge performance with urban, streetwise flair.

‘Cape Town represents the perfect market for the first local AFA store. The city’s unique blend of urban sophistication and outdoor adventure culture aligns perfectly with our brand appeal.’

~ Sade Anter, Senior Brand Manager at EssilorLuxottica

In-store promotional signage for the new Oakley golf collection, displayed amongst performance apparel at the Oakley AFA store in Cape Town.
A selection of Oakley lifestyle accessories, including wallets, a cap, and a belt, displayed at the Oakley AFA store in Cape Town.
A retail display featuring Oakley's performance bike apparel, including jerseys and shorts, at the Oakley AFA store in Cape Town.
A close-up of Oakley's technical performance pants for cycling on display at the Oakley AFA store in Cape Town.

Oakley AFA: Leading Performance and Innovation

While putting this commitment into practice, Oakley AFA stands at the forefront of performance eyewear and sports equipment distribution in Africa.

Through this dedication to quality, innovation, and athletic excellence, the brand provides cutting-edge products that enhance performance while delivering uncompromising style.

The sleek interior of the Oakley AFA store in Cape Town, featuring displays of performance helmets, backpacks, and accessories.

‘We’re excited about this store opening as it demonstrates our commitment to offering high-quality, performance-driven products that connect with today’s active consumers.’

~ Sade Anter, Senior Brand Manager at EssilorLuxottica

Learn More About Oakley AFA

For more details, you can explore the Oakley brand on EssilorLuxottica’s official page, find out more about the Canal Walk Shopping Centre where the store is located, or visit Oakley’s official site to browse their full range of performance-driven products.

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